Some examples include e-commerce sites, newsletters, promotions, and remarketing efforts. There are many instances where bulk email is the appropriate avenue to use in your marketing strategy. Personalized bulk-email software can help your email campaign avoid the look and feel of spam, by allowing you to send out mass amounts of targeted content, relevant to the interests of the recipients. This is why automated, personalized bulk-email software is so valuable. Still, the extreme popularity of email also ensures that email providers have the incentive to ensure that only relevant, valuable messages reach their users. Additionally, the total number of worldwide email accounts expected to increase to over 4.3 billion by 2017. That said, the truth is that email is still one of the most used communication channels in the world 92% of online adults use email, with 61% using it on a daily basis. With so many other communication channels available, one that has become so closely associated with spam and advertising might not seem like the most reliable choice. However, despite the strict regulation governing the use of bulk email, bulk-email software is still a lucrative investment for organizations who are committed to handling it the right way. Some key takeaways include making sure that you’re not using deceptive tactics, identifying the email as an ad, including your physical address, giving recipients the ability to unsubscribe (and honoring that request within 10 business days), and making sure that any company that you’re hiring to send out your bulk emails is respecting the law as well. Here’s a guide that outlines what your business needs to be doing to comply with the law. How does this affect you and your bulk emailing strategy? Well, the law is designed to protect potential consumers from unwanted messaging, and if your business fails to comply with the regulations it sets forth, you could face steep penalties. According to the FTC, the CAN-SPAM Act is a “a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.” It’s easy and, if crafted well, can be effective. Bulk-email software is a tool for marketers to get their messaging out quickly to a large number of people via mass mailings.
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